Pathophysiology Essay Example | Topics and Well Written Essays - 250 words

Pathophysiology - Essay Example This can be as a result of consumption of poor diets or unhealthy lifestyle (Timby & Smith, 2005). Disorders leading to left-sided congestive heart failure can be seen in both children and adults. In children, it can be caused by birth defects involving the heart and heart muscles such as abnormal heart valves or blood vessel connection. In adults, such disorders include hypothyroidism and other inherited heart conditions that can lead to cardiomyopathy. High blood pressure, diabetes mellitus, obesity and coronary artery diseases are other risk factors for left-sided congestive heart failure (Hobbs & Boyle, 2014). According to Robinson, N. E., & Sprayberry (2009), the most common symptom for left-sided heart failure is fatigue, weakness or faintness as a result of insufficient supply of oxygen to the body. Other symptoms include shortness of breath due to excess fluid accumulation in the lungs, decreased urine production and abrupt weight gain due to excessive fluid retention and cough that contains frothy or bloody mucus. Right ventricular systolic dysfunction could occur as a result of left-sided congestive heart failure

What colleges should teach Essay Example | Topics and Well Written Essays - 1250 words

What colleges should teach - Essay Example Burke-Vigeland concluded that the current fixed forward step-sitting arrangement of lecture halls is unsuitable for interactive learning as it prevents students from expressing their individuality. He advocates for a flexible classroom which allows professors and students to restructure the classroom to allow team discussions, reversible writing on the walls, incorporation of technology that enables communication with other students around the world, and adaptation of the room for different course work (Burke-Vigeland, n. p.). In the article, What Should Colleges Teach? Stanley Fish raises concern regarding a recent trend whereby college courses are increasingly diverting from their main discipline of focus into other unrelated disciplines. He focuses on the discipline which he teaches, literature, and points out an observation he made whereby writing courses in colleges nowadays tend to focus on analysis of various social issues such as globalization, racism, and sexism instead of f ocusing on writing. As a result, few students taking writing courses in college are able to write a clean English sentence. The author asserts that writing courses should focus exclusively on writing and teach nothing other than grammar and rhetoric (Fish, n. p.). In the article, Rethinking the Way College Students are Taught, Emily Hanford asserts that the traditional method of teaching in colleges whereby students learn through non-interactive lectures is no longer effective since most students are not able to absorb most of the information that is usually disseminated in a single lecture. The author advocates for the peer-instruction method of teaching in colleges and provides proof of its effectiveness by referring to the success of a number of professors who use this method to teach their students. These include Joe Redish, a physics professor at the University of Maryland, Brian Lukoff, a researcher in education at Harvard University, and Eric Mazur, a professor of physics at Harvard University (Hanford, n. p.). In Rethinking the Way Colleges Teach Critical Thinking, Scott Johnson laments the way through which colleges teach critical thinking. He asserts that current practices whereby students are taught through lectures to memorize information is not achieving one of its aims of developing student critical thinking skills. He uses his specialty discipline of instruction, Earth Science, as an example to demonstrate how students can be taught facts while simultaneously gaining crucial critical thinking skills. Johnson asserts that the best way to achieve this purpose is to dedicate a significant portion of the course teaching students how the factual information of the course was gathered through logical and critical evaluation of available information (Johnson, n. p.). In the article, Colleges Should Teach Intellectual Virtues, Barry Schwartz and Kenneth Sharpe underline the importance of helping college students develop intellectual virtues in addition to the traditional roles of teaching them the skills of their discipline, literacy skills, and critical thinking. The authors assert that colleges should help students develop intellectual virtues so as to mold them into all-rounded human beings (Schwartz and Sharpe, n. p.). From the five articles analyzed, it is evident that the education students acquire in colleges does not completely suit their needs and requirements for both professional and personal development. Technology and globalization have

Levothyroxine: The Importance of RDH Familiarity

Levothyroxine: The Importance of RDH Familiarity Jessica Jarrard As a registered dental hygienist, there are health concerns to remain aware of when providing care to clients, specifically health conditions that the client may or may not be aware of, and more importantly any medications that may affect dental care in general as well as in the office. As a RDH, one should be able to recognize signs and symptoms and be knowledgeable about how the care being provided to the client may be affected by medication and the health conditions associated with its use as it relates to dental health. The top medication prescribed to individuals is Levothyroxine. The use of this medication is common, and it is important for the RDH to be aware of the conditions associated with its use, the effects this medication may have on the care provided or vice versa, as well as how to direct the client for providing aftercare once they have the left the office. Any possible health concerns the RDH may recognize in regards to the use of Levothyroxine are especially import ant if the client has signs of a possible condition that may be associated with its use or if the client may be suffering an adverse effect resulting from a medication interaction that the client may be unaware of. Being familiar with the medication as it relates to the care provided will help the RDH recognize if referring the client to seek further care from their primary medical provider is necessary. Levothyroxine is a synthetic hormone medication used for the treatment of hypothyroidism, a condition associated with underproduction of hormones secreted within the thyroid gland. Thyroxine, the T4 hormone, is indirectly responsible for regulating many metabolic processes within the body and when deficient or absent can cause a number of health concerns including lethargy, low body temperature, myxedema, intolerance to cold, and weight gain among other, more serious complications (Weinberg, Westphal, Fine, 2008). Although Levothyroxine can regulate the symptoms associated with this health condition, there are also risks involved with long term use of the drug such as cardiovascular disease, stroke, and atrial fibrillation, especially among individuals with thyroid cancer (Nelson, 2017). Therapeutically this medication is utilized as a replacement hormone in the absence of Thyroxine (Vallerand, Sanoski, Deglin, 2013). Although there are other treatments available for hypothyroidism , there is no evidence they are better options, and Levothyroxine remains a common treatment and has been proven to work well (What is T4, n.d.). Levothyroxine C15H11I4NO4 is commonly known as Synthroid but is also known by other names such as Eltroxin or Euthyrox in Canada and Levo-T, Levothroid, Levoxyl, T4, Tirosint, and Unithroid depending on the manufacturer marketing the drug (Hopkins, 2006). Although most commonly used to treat hypothyroidism it is also used as a treatment for suppression of euthyroid goiter as well as thyroid cancer which is often directly related (Vallerand, Sanoski, Deglin, 2013, p. 779). Levothyroxine is absorbed through the GI tract and metabolized by the liver and other body tissues by being converted to Triiodothyronine, the T3 hormone, which regulates metabolism in the body as well as other body functions (What is T4 , n.d.). Levothyroxine can be taken intravenously and intramuscularly, although it is commonly prescribed as a single dose, oral medication. Dosages of this medication are determined by many factors including age, weight, severity of the condition being treated, and other present health conditions. As with all medications, individuals with certain health conditions should use caution while taking Levothyroxine. These include individuals suffering from cardiovascular disease, renal insufficiency, and uncorrected adrenocortical disorders as well as pediatric and geriatric patients who should be monitored especially close as they are more vulnerable to complications or risks associated with any medication or illness (Vallerand, Sanoski, Deglin, 2013). Dosages are increased at regular intervals, usually bi weekly and should be taken in the morning, as the risk for insomnia is increased with its use. It is important that this medication is taken at the same time daily and should not be stopped wi thout consulting the prescribing physician, as it may result in negative health consequences (Vallerand, Sanoski, Deglin,2013). When taking this medication, it is important that patients understand that treatment with Levothyroxine is not a cure for hypothyroidism and should be considered a lifelong therapy. Patients should also understand that it may have an effect on other body systems, resulting in undesirable symptoms such as headache, insomnia, irritability, angina pectoris, arrhythmias, tachycardia, abdominal cramps, diarrhea, vomiting, sweating, hyperthyroidism, menstrual irregularities, heat intolerance, weight loss, and accelerated bone maturation in children. These adverse effects are usually only seen when excessive doses of the medication cause iatrogenic hyperthyroidism (Vallerand, Sanoski, Deglin, 2013, p. 780). Some other medications have been known to interact in conjunction with Levothyroxine and should not be taken together unless directed by a physician. These medications include Warfarin, some diabetic medications, and Estrogen, which may increase the effects of Levothyroxine. Other supplements or foods which contain calcium, iron, and zinc prevent absorption of Levothyroxine and should also not be taken in conjunction. If these medications or supplements are needed, it is best to do so under the care of a physician who can monitor any potential risks or effects and make adjustments in health care accordingly (Vallerand, Sanoski, Deglin, 2013). The use of Levothyroxine is increasingly common in individuals and can cause undesirable effects if not considered when providing dental care as well as any other care to clients. For instance, a common side effect of this medication is xerostomia. This side effect can cause a number of risks to clients as the mouths essential, protective enzymes, which are provided and carried through saliva, are depleted or completely absent. Without this level of protection, the teeth and gums become weak and vulnerable to excessive damage from routine dental care as well as other normal activities, such as eating. It has been reported that there is almost four times greater prevalence of xerostomia in patients taking medications (28%), compared with those not taking any (7.5%) (Risk factors, hyposalivation, 2017). If the RDH is aware of this side effect, whether or not it is a result of the medication, adjustments in dental care can be made preventing further damage. The RDH can also provide repl acement therapy for the missing enzymes by offering products or medications that supplement these enzymes to prevent further dry mouth. All RDH should be educated and aware of the signs and symptoms of disorders or health conditions associated with Levothyroxine and the possible risks involved when providing dental care for a client taking this medication. Understanding how the medication works and the effects it has in conjunction with other medications, supplements, or medical/dental treatments will not only serve to protect the client from any further risks or complications regarding care, but will also allow the RDH to perform client services more effectively and with greater success to the clients well-being. References Flaitz, C., Shlafer, M., Tornwall, R., Viola, T. (2014). Mosby Dental Drug Reference 11th ed. St. Louis, MO: Elsevier Mosby. Haveles, E. (2011). Applied Pharmacology for the Dental Hygienist. Maryland Heights, MO: Mosby Elsevier. Joe (MSC Nutrition). (n.d.).What is T4 and T3: The complete guide. Retrieved from https://www.dietvsdisease.org/t4-t3-thyroid-hormone levels/?hilite=%22levothyroxin%22 Nelson, R. (2017). High risk for CHD and stroke in patients with thyroid cancer. Retrieved from www.medscape.com/viewarticle/875375 Niklander, S., Veas, L., Barrera, C., Fuentes, F., Chiappini, G., Marshall, M. (2017). Risk factors, hyposalivation and impact of xerostomia on oral health-related quality of life. Pub Med, 31. Retrieved from http://www.scielo.br/scielo.php?script=sci_arttextpid=S180683242017000100211lng =ennrm=isotlng=en#B12 Vallerand, A., Sanoski, C., Deglin, J. (2013). Daviss Drug Guide for Nurses 13th ed. Philadelphia, PA: F.A. Davis Company. Weinberg, M., Westphal, C., Fine, J. (2008). Oral Pharmacology for the Dental Hygienist. Upper Saddle River, NJ: Pearson Education Inc.

Leonardo da Vinci :: Renaissance Biography Biographies

Childhood Years "Leonardo da Vinci was a renaissance painter, architect, engineer, mathematician and philosopher. He was the greatest genius the world has ever seen." On April 15, 1452 Leonardo di ser Piero was born in Anchiano. From there he moved to Vinci. A famous misconception about this man is his last name. Most people would assume da Vinci is his last name, however, his last name is not da Vinci. Da means from therefore Leonardo da Vinci means Leonardo from Vinci. Instead of explained which Leonardo he was he would say Leonardo from Vinci so as to not confuse anyone. Vinci was a Republic of Florence, and in itself it is equivalent with our boroughs or counties. Leonardo's father, Ser Piero, got a woman named Catarina pregnant. It is likely that she was the daughter of a farmer and therefore he didn't marry her. She gave birth to Leonardo and then Ser Piero married another woman within the year. He was 25 years old when Leonardo was born. His father's occupation was a public notary. Leonardo was christened in Baptismal chapel in Vinci; he was christened by the parson Piero da Bartolomeo to the name Lionardo and not Leonardo. Leonardo lived with his father and his father's first wife in Anchiano until Leonardo was about five years old then they move to Vinci to live with Leonardo's father. Ser Piero and his first wife never had any children and even though Leonardo was illegitimate he was integrated into his father's family. Leonardo went to school in Vinci; his teachers were hopeless to the fact that Leonardo was always questioning and doubting his teachers. Leonardo lived in Vinci until he was 14 then he moved to Florence to begin an apprenticeship in the workshop of Verrocchio. From Florence to France Leonardo stayed in Florence for quite a while. He considered it his home and returned several times throughout his life. Verrocchio was very impresses with Leonardo's drawings so he gave Leonardo a place in his workshop. In this workshop Leonardo got a chance to work with Botticelli, Perugino and Lorenzo di Credi. Leonardo's apprenticeship ended with Verrocchio in June 1472 when he got his name red book of painters from Florence (Campagnia de Pittori). However, in ending the apprenticeship Leonardo did not leave Verrocchio's workshop. In fact Verrocchio and Leonardo worked together on several paintings. The first recorded drawing of Leonardo's was on August 5, 1473.

School Behaviour Policies For Children Education Essay

Student behavior has ever been a cardinal issue in any school. Students go to school chiefly to interact with other students in an environment that is good suited for survey and drama. However true, pupils seem to be more motivated in the resort area than in the schoolroom. Behaviour suffers really frequently when these pupils are non every bit motivated as the others. Classify behaviour becomes debatable at the really worst as childs direct their attending off from the existent academic demands of being in school. Teachers and staff of schools are dead set in work outing such issue widening their control of pupil behavior to highs that may non be good to the pupils, every bit good as the school. Disciplinary actions, punitive in every sense, are the most likely to be used to rectify pupil misbehavior. Sir Alan Steer ( 2009 ) in his study found that in the UK, in its schools, there is no demand or want to give schools and its staff wider powers but there is a demand for a â€Å" airing scheme † to be cognizant and to understand the bing powers in school. In his 2005 study, he proposed wider options of legitimate wagess and countenances must be at manus, all of which decently, reasonably and systematically applied by all concerned staff. Lapp has been suggested four old ages subsequently ( Steer, 2009 ) . Findingss have been singular in his 2009 study. He reiterated that â€Å" clear regulations and the consistent application of wagess and countenances † are critical. He rejects â €Å" punitory solution † to bad behavior. Tough love is acceptable but punitory methods are immoral and socially destructive. Several suggestions have been earmarked so as to implement the relevancy of the findings. Steer ( 2009 ) studies: A wages system that is effectual and tied to public presentation in the schoolroom ensures pupil battle and better behavior. Good behavior demands to be learned. It is really imperative to learn childs to act good â€Å" so schools must follow processs and patterns † that will assist pupils on how to act. All staff must be good function theoretical accounts of good behavior. Schools do hold policies that reward good behavior and good work every bit good. Sanctions are in topographic point to streamline the demand for better behavior but what is left out is how to make and implement appropriate wages systems. Simple countenances proved to be more effectual than excepting the kid from category. Statistical informations on behavior betterment must be at manus to hint alterations and complement hereafter actions. Praise can be used to actuate pupils and promote better behavior. Using student tracking system to recognize positive and negative behavior is besides efficient. Motivation and Incentives Motivation has been long considered as a really of import factor in learning. It is the precursor for successful comprehension of the pupils. Geting inducements from good work after a motivative treatment is extremely recommended. Student motive is the involvement of pupils in larning or making academic work ; inducements are methods used to actuate pupils in larning academic stuffs ( Slavin, 1984 ) . Cardinal to this researchaa‚ ¬a„?s aim is to utilize the motivational effects of wagess or inducements in learning. It is long known that motive plays a cardinal function in pupil accomplishment. So, specific in this analysis is the function of motive in behavioral alterations of a pupil in a schoolroom scene. Self-worth and Self-Efficacy In educational psychological science, it is standard runing process to analyze the intrapersonal behavior of a scholar. His or her perceptual experiences of the ego must be taken into consideration in order to happen the appropriate solutions to behavioural jobs. Dignity is linked to the self-concept of ability in any school scene ( Ames, 1990 ) . It is how a pupil considers his ain capacities with regard to othersaa‚ ¬a„? . Self-efficacy is outlook or belief that one can perchance transport out a undertaking. It is task-specific or state of affairs particular. Often, self-efficacy serves as a barometer on a kid ‘s willingness to larn, his set of options in larning and existent public presentation ( Ames, 1990 ) . However, age play a function in how pupils understand ability. Younger childs are more positive or optimistic. They have high outlooks are resilient after a failure. They tend to presume attempt and ability as the same. Older childs are more negative in measuring themselves. Effort for them gives them higher opportunities to win but ability is a set of bounds. Trying difficult and neglecting are really menaces to their self-concept of ability ( Ames, 1990 ) . Students determine self-worth and self-efficacy in relation to their environment. To act ill means self-worth and self-efficacy are dampened by the rigidnesss in the schoolrooms puting. Otherwise, the students are able to get by with its demands. It is here where motive plays its function. Giving wagess or inducements is one motivational tool. To maintain on relaying good behavior and its corresponding benefits, a repeat of good behavior is expected to happen. This is what we call operant conditioning or response support behaviorism. It is the gratifying of a â€Å" partial or random † behavior that which finally leads to the â€Å" desired behavior † ( PBS, 1998 ; Phillips & A ; Soltis, 2004 ) . This molds future behavior. If a wages succeeds a â€Å" response to a stimulation † , so that response is likely to be repeated. Complecting the constructs discussed, this paper plots motive and the self-concept of pupils in the schoolroom through the usage of a reward/incentive system. Changes from their behavior, chiefly their self-worth and self-efficacy will be carefully studied. Methods Based on the premiss above that wagess play a function in actuating pupil behavior, this research is suggesting the efficaciousness of a wages system ( that is reenforcing ) in different schoolroom scene and pupil age groups. With the constructs of operant conditioning, this survey is specifically poised to find how studentaa‚ ¬a„?s self-worth and self-efficacy significantly alterations ( or non ) when treated with wagess or inducements. The Steeraa‚ ¬a„?s studies confirm the value of using such systematically. The research will be utilizing questionnaires and interviews as the primary manner of informations aggregation ( Anderson, 1998 ) . The questionnaires will both aim instructors and pupils as its respondents. Data analysis will be chiefly descriptive and correlational ( Runyon et al, 2000 ; Kirk, 2007 ) . Descriptive informations from socio-demographics will supply the initial analysis. Correlation analysis on pupil and instructor information from the questionnaires will follow thenceforth. The chief part of this analysis lies on the important alterations of pupil self-concept as alterations in the wages systems are put into topographic point. An analysis of discrepancy ( ANOVA ) will make a series of important trials on alterations of perceptual experience by the pupils, i.e. self-worth and self-efficacy ( as dependant variables ) before and after a wages system is placed ( Kirk, 2007 ) . Besides, the age-groups and schoolroom scene will be used as independent variables treated against alterations in self-worth and self-efficacy.

KFC Marketing Plan Essay

KFC formally known as Kentucky Fried Chicken is the world biggest and most popular chicken-based restaurant chain, headquartered in Louisville, Kentucky in the United State. It is originally founded by Colonel Harland Sander in 1952. Throughout its rapid growth it has now over 150,000 stores available nationwide in 105 countries boosting 59 years of history of success and innovation. In Malaysia, the first KFC restaurant was open in 1973 on Jalan Tunkul Abdul Rahman, and today there are more than 500 outlets throughout Malaysia and are still counting (KFC, 2011). 2.0 KFC Current Concept and Practice Malaysia’s KFC restaurant is an organization that runs and managed by Malaysian which practices self service concept in it business. Customer need to serve themselves when doing purchasing. Besides that, it also practices on the concept of Halal food. Halal food is food that conforms to Islamic Law or Shariah, it regulates that food consumed must be hygienic, not harmful to health, free from any forbidden parts of animals’ origin and anything regarded as filth under the Islamic law (KFC, 2011). 3.0 KFC Marketing Mix (7P’s) Marketing mix strategy is choosing and implementing the best course of action to meet the organization goal and gain competitive edge. The 7ps of marketing mix is one of the most popular used marketing concepts by marketing professional. It composes of product and service, price, place, promotion, people, process, and physical evidence (Behera, 2008). 3.1 Product and service Product is the tangible product or service offered to customer to provide customer satisfaction. No matter the product is tangible or intangible, it must provide the right feature and value to customer that include aspect such as appearance, function, and packaging (Anon., 2010). KFC are well known for his signature pressure-fried chicken pieces made with the original recipe. KFC primarily sell chicken in form of pieces, and salads (Wisnudewobroto, 2011). Although the main focus product is fried chicken, but KFC also developed a wide range of product offering variety choices to customer. It includes of burgers, signature Kentucky Nuggets, and wraps with a wide range of side dishes and dessert to pair with (KFC, 2011). 3.2 Price Price is the amount of money customer pay for a product (Anon., 2012). The price offered must be reasonable and competitive, and most importantly is to entail profit. The pricing tactics include not only the price list but it also comprise of on-going discount, offers and promotions (Behera, 2008). KFC products are priced high but not high overly, and their target customers are middle class people. However, to compete with other fast food restaurant KFC trickle down product price for selected item during mealtime to attract lower middle class customer to penetrate both sides of the markets (Wisnudewobroto, 2011). Promotions such as KFC a.m., Lunch Treats and, dinner treats are the current promotion available at KFC (KFC 2012). 3.3 Place Place refers to the location, and distribution channel whereby the product is reachable and can be purchased by the target customer and how the product reaches the location (Behera, M., 2008). KFC has over 500 outlets nationwide, and are generally in easy reached, nearby location. Besides dine in option, KFC also provide home delivery service up to customer doorstep and drive through counter offering convenience and different alternatives to customer, however these services are only available at selected area with fixed menu. In the same time KFC also developed the â€Å"Meals on Wheels†, a catering service for all sort of functions and occasion which can be done at any place (KFC, 2011). 3.4 Promotion Promotion includes various ways in selling and communication in spreading information to target customer of what the organization has to offer. Promotion tactics comprises of advertisement, public relation and sales promotion. A successful promotion strategy will be able to draw customer attention to be aware of the product and affect customer behavior (Behera, 2008). The distribution channel of KFC is quite varieties such as television advertisement, internet, and templates. Lately, KFC have come out with a range of attractive promotion item, KFC Cracker Sandwich, Lunch Treats, Zinger Double Down, Pokkits, and Bargain Bucket are examples (KFC, 2011). 3.5 People People refer to the individual that involve in the sales of product, such as attendant who deliver the service, promoter and product salesperson. Therefore these people are the important element for the organization. Adequate product knowledge training is essential to these people (Behera, M., 2008). KFC’s front-line staff always dressed neatly and appropriately. All staff is provided with appropriate standard working uniforms and is required put it on while on duty (KFC, 2012). Besides that, KFC also provide great serve training to employees. The front line staffs are nice and friendly, staffs greet every walk in customer with a smiley faces, and prompt in servicing customer (Mohammad, 2007). 3.6 Process The process in marketing mix is especially relevant to the service industry. It is the procedure of delivering service to customer, and the behavior of the person who serve. It is critical to customer satisfaction, hence, it is important to keep staff well trained in order to have a thorough understanding towards the service available (Anon., 2009). KFC is a self-service concept fast food restaurant (Anon., 2012). Dislike fine dining restaurant, customer need to help themselves from ordering up to picking up their meal. There is no hostess available as well, customers are free to choose their preferred seats to dine in. Sauces are available at the condiment bar in the dining area for free load. 3.7 Physical Evidence Physical evidence is the experience of using a product or a service. Customer cannot experience before they make a purchase which will make them feel risky, however organization can reduce this uncertainty by providing evidence to customer through testimonial demonstration showing that the organization keeps its promise. (Anon., 2009). The bright and bold graphic designs in KFC that showcase the company’s icons â€Å"11 secret recipe† and â€Å"Finger Linckin Good† communicate a fresh sense of pride towards its starring result of their product. While the warm and contemporary design and spacious seating makes customer feel welcome and cozy (KFC, 2011). 4.0 Marketing Objective The objective for this marketing plan is to increase sales revenue up to 20% by final year 2013. The reason for proposing this objective is to boost company sales revenue for KFC product range in this global economic downturn by the end of 2013 whilst gain a competitive edge in fast food business. 5.0 Marketing Strategy KFC decided to launch veggie burger and veggie warp in coming 15th December 2012. A 100% vegetarian product food product firstly available in KFC. The new products are named â€Å"Vege Bugger† & â€Å"Vege Wrap†, it is a hamburger style and wraps that does not contain any animal products. The patty of the veggie burger and wrap is 100% free from animal product. It is made from vegetables, grains, seed, and textured vegetables proteins, legume, soy, beans, nuts and mushrooms are examples. It will also blend in the KFC signature recipe, the Sander â€Å"Original Recipe† which contain of 11 herbs spices making it healthy and delicious. This concept comes from the changes of consumer behaviors in society these days. It is clear that consumers are much more health conscious today than ever before when come to food consumption. They are more conscious when they buy and seeking out food product, and generally prefer foodstuffs which is health benefited (Ligaya, 2009). In addition, the widespread in vegetarianism is another main factor that builds up this concept. According to Kayne, (2012), vegetarian diet is significantly healthier then diet which include meat and animal product. Studies have found that decrease of meat intake will increase health benefits and longevity might increase as much as 20 percent. Therefore eating green and healthy whilst saving the environment are the concepts for the new product. This 100% vegetarian ingredients product enables to attract new batch of potential customer which KFC has never target before. 5.1 One Year Integrated Marketing Plan The group of customer that KFC has decided to target for is vegetarian and health conscious consumer, as the main selling point of Vege Burger and Vege Wraps stressed on non animal product and healthy food. In the one year marketing plan, KFC marketing team will be using multi-market strategy in promoting the new product. The segment covers adults, children, family and budget customer who is looking for healthy and delicious food. The purpose of using this strategy is to target every possible customer segment as possible to increase and maintain revenue for the company. 5.1.1 Product and Service The new product KFC will be going to introduce is Vege Burger and Vege Wrap. It will be launch in the 15th Dec 2012, targeting health conscious consumer and vegetarian segment. The Vege Burger and Vege Wraps emphasized on 100% veggie made, and 100% free from meat, even the sauce and cheese used are 100% vegetarian. The burger and wrap are hi in fiber and protein and low in cholesterol as meat component has been replace by vegetables and use zero trans fat oil, thus it is the perfect choice for weight conscious customer. The burger and wraps will come in standard size, however customer may customize on the fillings according to their preferences as KFC are using customization strategies for this new product to attract more customer. The morale behind is that people can choose what they wanted for their food, customer will be more satisfied if they can choose what they want, and are not restrained with fixed menu. In order to get more new customer, continuous innovation and improvise will take place from time to time according to preference and taste of customer. 5.1.2 Price KFC come up with different pricing and bundling strategies for the new launch product, the Vege Burger and Vege Wrap, such as lunch treat, combo meal, and family meal. The super worthy meal enable to attract middle and lower class customer to increase overall sales volume. On the other hand, KFC is also using skimming pricing strategy on the new product. As the product is new, company need to adjust the price from time to time base on customer respond and cost of production. The product price will be firstly fixed in the range from RM 8 to RM 15, base on the type and size of meal ordered, however changes will occur whenever necessary. If the charges of the product are too low it might lead to customer perception that the food quality is poor, while charging for the product too high will cause customer to switch their preferences to other competitors. KFC also will take into consideration on the probable reaction from other competitor in their pricing strategy 5.1.3 Place Place is the main distribution channel, it is important so that the product is available to the customer at the right place, at the right time and with adequate quantity. Vege Burger and Vege Wraps will be launch at every single KFC outlet in Malaysia. They will be available throughout Malaysia as the idea is everyone can enjoy good food. However it will be firstly launch at outlet located in big cities before spreading to the rest. Besides than KFC restaurant outlet Vege Burger and Vege Wrap will also be available through online ordering and home delivery service. 5.1.4 Promotion In order to draw customer attention and to persuade customer to purchase the Vege Burger and Vege Wrap, KFC has come up with different promotions strategies and tactics to tackle as many customer as possible. For instance, special discount rate will be offer on the first three months when the Vege Burger and Vege Wrap is launch. Set meals upon ordering during lunch time and dinner time will be given special rate, which include of a standard size Veggie Burger or wrap, a non sugar carbonated drink and a coleslaw salad as side dish. Customer with large order quantity will be given cash voucher which applicable on their next purchase. Besides that, KFC use various promotion channels to effectively communicate the product information, to make people to aware of the new item, feel positive and remember it well. KFC apply broadcast advertising through newspaper, radio and TV program, the best and important marketing medium for promotion. KFC will advertise on the front page on the best selling newspaper to draw reader’s attention, paper such as Kwong Wah daily, The Star and News Strait Times. In addition television and radio advertisement will be broadcast during golden hours. 5.1.5 People KFC understand the importance of its employee and value customer, a happy customer result from the service provided from a happy employee. KFC will punt in extra effort and marketing their employee training and recruitment. 5.1.6 Process Due to the vegetarian sensitivity and particular in the process of food preparation, KFC will practice transparency to confide consumer in the coming launch product. The food manufacturing at KFC is completely transparent, food preparation process are visible to customer across the counter. It enable customer to view and judge the hygienic standard in KFC, besides that is also allow customer to know the ingredients used for food that they consume. This practice creates a solid proof to customer gaining their confident towards KFC. As Vege Burger and Vege Wrap is 100% vegan, ingredients will be prepared separately, using dedicated utensils and equipment. On the other hand, special training will be provided to all employees on method of cooking and preparation giving thorough knowledge to employee towards the new product. Managers are also designated to monitor the process of preparation to ensure standard procedures are follow. 5.1.7 Physical Evidence KFC focuses on the cleanliness and hygienic interior of its outlet especially at the dining area, providing a clean and hygienic dining environment to customer. In the same time, maintain attractive and proper decorum at its joints. Better facilities will be provide at KFC centre, such as internet facilities and dedicated area for children to play while parent can have quality time together. In order to match up with the launch of Vege Burger and Vege Wraps, KFC also launch a new design working uniform for their staff which come in green color imaging of eating green and living healthy. Physical appearance affects not only the impression from outsiders but it also a company brand image. 6.0 Budget KFC is using competitive parity method for company budget. In order to defend against competition, KFC will compare its budget with major competitors like Mc Donald’s and Burger King, spending as much as competitor. Example, if competitor is spending RM 500,000 in their promotion, KFC will also allocate the same or almost equal amount for their brand promotion. This method is easy to implement, it does not occur complicated forecast and appraisal, and most importantly, it enable to prevent competitor from making inroad to the company market share. 7.0 Controlling and Evaluation 7.1 Operation control Operation control focuses on day-to-day operation. To effectively control the operation and reduce risk, it requires standard policies and procedure to ensure a consistence standard of business runs. KFC operational control management will monitor the daily operation of the outlets especially towards the aspect of personnel and technology to avoid any obstacle occurs from affecting stores operation. A systematic system ensured activities carried out accordingly as planned. Corrective action will be taken by management whenever is necessary. 7.2 Strategy Control In the strategy control KFC management will look into the planning and tactics implement to reach the objective that has been targeted. Proper monitoring will be put into practice from carry out up to completion of the strategy such as promotion, advertising activities, and pricing. At the end management will analyse on how effective is the planning from the result. Revision and changes will be made to improve it if necessary. 7.3 Evaluation Lastly, final evaluation will be carry out to review the respond and comment from customer towards KFC. Customer feedback will be majorly focused on comment through questionnaire, customer forum, and feedback form. Besides that KFC will also ask for real-life comments where feedbacks were warranted. Customer will be asked to expand their feedback and how would they like to have the job done or handled. Looking at the service from customer point of view would provide a better understanding on what customer really need. In addition, sending mystery shopper can also help to monitor the quality of customer service and food furnished. Assessment can be carried out by reviewing the service level provided by front-line staff, food standard, and outlet environment. Thus help the management to evaluate the overall performance of an outlet. Feedbacks compiled will be filter by management selecting whichever is useful to the company and problem will be brought to attention according to severity so that appropriate remedial action can be taken. KFC will ensure follow up on every customer to see whether the solution has helped the customer, and will also maintain customer database so that company can send regular questionnaires and receive new opinion and ideas from customer for future improvement. Every feedback from customer is valuable therefore small gift like cash vouchers will be given to thanks customer for giving helpful tips and as a sense of respect to encourage ongoing open communication from customer in future. Appendixes Appendix A: References 1. Behera, M., 2008. The 7Ps of Marketing Mix. 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